Sales Associate Assessment #1

Sales Associate Assessment

1. What is one key tip for effective phone communication with clients?

A. Speak quickly to save time

B. Use a friendly and professional tone

C. Avoid asking questions

D. Ignore client objections

2. Which of the following is NOT an example of an open-ended question to ask a client?

A. What features are most important to you in a vehicle?

B. Do you want a car with leather seats?

C. What is your budget range for this purchase?

D. How soon are you looking to make a decision on buying a car?

3. How should a sales agent handle a client’s price objection gracefully?

A. Ignore the objection and push for a sale

B. Agree with the client and offer a discount immediately

C. Acknowledge the concern, ask about important features, and explore financing options

D. Tell the client that the price is non-negotiable

4. What is a best practice for maintaining detailed notes in the VMG CRM?

A. Record every interaction

B. Only note the client’s name and contact details

C. Write vague summaries of conversations

D. Skip note-taking for quick calls

5. According to research, how many touchpoints on average are needed to convert a lead into a sale?

A. Three

B. Five

C. Eight

D. Ten

6. What should a lead follow-up strategy include before recycling a lead?

A. Only make one call and wait for a response

B. Call the lead once and send a follow-up email

C. Attempt to call at least three times, send a follow-up email and WhatsApp message

D. Skip follow-up if the lead does not respond immediately

7. What is an important practice when handling client objections?

A. Ignore the objections and change the subject

B. Use empathy, ask open-ended questions, and provide relevant information

C. Argue with the client to prove your point

D. Offer a discount without discussing the client's concerns

8. Why is it crucial to take detailed notes in the VMG CRM after every client interaction?

A. It helps to track lost clients and ensures thorough follow-up

B. It saves time by avoiding detailed follow-up

C. It’s optional and not important for future interactions

D. Only senior sales associates need to take notes

Section 2: Social Media Management

1. What is a key element of maintaining visual consistency in Instagram and Facebook posts?

A. Using random colors and fonts

B. Consistently using brand colors and fonts

C. Changing the layout every week

D. Posting low-resolution images

2. According to the Facebook 20/80 rule, what percentage of posts should be promotional?

A. 10%

B. 20%

C. 50%

D. 80%

3. What is one primary difference between Instagram and Facebook for posting content?

A. Instagram is more text-focused

B. Facebook is better for short videos

C. Instagram focuses on visuals and has a younger demographic

D. Facebook is less interactive

4. What is a benefit of using Reels on Instagram?

A. They have a shorter reach than regular posts

B. They do not engage users

C. They can increase engagement and reach

D. They are less effective than Stories

5. What type of content is best suited for Instagram Reels?

A. Detailed vehicle walkthroughs

B. Short, engaging videos showcasing car features

C. Long-form text posts

D. Static images with detailed descriptions

6. Which tool can be used for creating high-quality graphics for social media posts?

A. Metricool

B. Unsplash

C. Canva

D. ChatGPT

7. What is the benefit of maintaining a regular posting schedule on Facebook and Instagram?

A. It decreases audience engagement

B. It confuses the audience with too much content

C. It keeps your audience engaged and builds trust

D. It doesn’t affect your social media presence

8. Why is it important to use high-quality images for social media posts?

A. It’s not important as long as the content is frequent

B. High-quality images are visually appealing and build credibility

C. Low-resolution images are more authentic

D. High-quality images increase the cost of social media management

9. What should you consider when choosing content for Instagram Reels versus static posts?

A. Reels should be long and detailed, while static posts should be short

B. Reels should be short and engaging, focusing on dynamic content

C. Static posts should only include text without images

D. Reels are less important than static posts for engagement

10. What is the impact of using personalized content in follow-up communications?

A. It’s unnecessary and doesn’t affect engagement

B. Personalization can reduce conversion rates

C. Personalized content increases relevance and the likelihood of a sale

D. It makes the process more complicated and time-consuming

11. What is the primary purpose of a "Hook" in ad-copy?

A) To provide detailed information about the product.

B) To start with a compelling headline or question.

C) To list the benefits of the product.

D) To conclude with a call to action.

12. What is the recommended method for presenting essential information in the body of an ad-copy?

A) Using long paragraphs to explain in detail.

B) Including bullet points for readability.

C) Writing a short story about the product.

D) Listing all features without organizing them.

13. Which of the following best describes a Call to Action (CTA)?

A) A brief summary of the product's features.

B) A statement designed to prompt an immediate response or encourage an immediate action.

C) A question to engage the audience.

D) A detailed explanation of how the product works.

14. Why should emojis be used in ad-copy?

A) To fill up space when there's not enough content.

B) To make posts visually appealing.

C) To distract the audience from reading too much text.

D) To make the text harder to understand.

15. What is the purpose of including hashtags in ad-copy?

A) To add more characters to the post.

B) To make the post harder to find.

C) To include trending and relevant topics.

D) To confuse the audience.

16. Why is it important to use Instagram Stories daily?

A) To fill up content slots when there’s no other content to post.

B) To maintain visibility on Instagram.

C) To avoid posting Reels and still media posts.

D) To ignore audience engagement and focus only on content.

17. What is the recommended posting frequency for Facebook?

A) 1-2 times per week

B) 3-5 times per week

C) 7-10 times per week

D) 10-12 times per week

Name

Sales Associate Assessment

Section 2: Social Media Management

Results